TikTok is introducing a fresh option that allows them to cut down on the amount of artificial intelligence-produced media appearing in their timelines. This initiative comes as the service announced that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a widespread rollout. This development comes amid a surge in AI content, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the most rapidly expanding content creators on a competing service exclusively feature content made by AI. A considerable share of this content is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is frequently nonsensical or dreamlike.
“We know from our community that a lot of users like content produced via AI tools, from digital art to educational videos, and we intend to provide users the option to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
Volume and Proportions
The platform announced that there are presently over a billion videos on its app tagged as AI-generated. Collectively, in excess of 100 mn pieces of content are added to the service daily, making AI content a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be able to decrease or raise the amount of AI-generated videos they watch by opening the topic control setting in the platform and choosing AI-made media. Other topics that are already be adjusted under the tool include current affairs, clothing, cosmetics, and choreography.
Platform Guidelines
TikTok’s guidelines require content makers to tag “realistic” AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is not labeled can be deleted under its terms of service.
In addition, the service will from now on apply an artificially created tag to content made using its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This step is designed to help prevent users from trying to bypass the labeling process.
AI Literacy Programs
The company is additionally establishing a two million dollar educational fund for experts and organizations to develop learning resources about using AI responsibly. This program will assist charitable organizations dedicated to training programming and robotics.
Moderation Strategy
The platform has supported its moderation strategy, following discussion over proposals to lay off numerous review team members in the UK. It is expected to eliminate a significant number of roles in its content moderation department in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A trust and safety lead stated that people-led review would still have a role, but automated tools can protect employees by eliminating the most distressing content ahead of it is viewed by humans. The company reported a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its automated systems.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as rapidly, which is why a significant AI assistance is proving valuable work at speed.”
